![]() ![]() On Januthe Nation Corporation, a Barbadian owned media and Communications Company merged with Caribbean Communications Network of Trinidad and Tobago to form One Caribbean Media Limited. The Nation is a subsidiary of the Nation Corporation which is a subsidiary of One Caribbean Media Limited. Its aim has been to give Barbados a world-class newspaper and offer supreme service to its clients. The paper created a niche for itself and then went on to set a new higher standard of journalism, not just for Barbados, but for the Caribbean. The phenomenal growth of the Nation followed upon its exciting launch and creative development. At the same time, it has a reputation for very strong Caribbean coverage and full regional analysis. Never afraid to be controversial, The Nation has an independent editorial policy, and fiercely defends Barbados and things ‘Bajan’. Its authoritative news reporting and reliability of information have made the paper the most quoted in the Caribbean. To date, the Nation Newspaper produces a news publication seven days a week. It started printing bi-weekly in 1977, introduced the Sunday Edition in 1979, and launched into daily printing in 1981. The first issue of the paper, then a weekly, was published on November 23, 1973. Įstablished in 1973, the Nation is Barbados’ most widely read newspaper with an average of 45,000 prints published each week. The Nation Publishing also produces several specialty magazines and niche publications including Barbados Business Authority, Better Health, Smart Homes, Fine Cuisine, Parenting Today and Explore Barbados magazines, the Crop Over Souvenir and the Nation Work Book for primary schools. Under its Nation Newspaper brand, the Company publishes several daily newspapers which include the Daily Nation, Weekend Nation, Saturday Sun and Sunday Sun. Limited (Nation Publishing) is the leading print media house in Barbados. “A valued and distinguished institution now stands like a colossus astride our information landscape.” Professor Hilary Beckles, Pro Vice Chancellor of the University of the West Indies. In response, the news agency resolved to mitigate the challenges by leveraging the digital landscape rather than fighting it.Visit (Corporate Web Site) Regardless of that, the interviewees commonly agreed that their newspaper agency was facing a hard time generating revenue due to the shift of audiences from traditional media platforms like TV, radio and newspaper. While key informants agreed that physical Newspaper sales had decreased because of social media news, the company’s overall revenue climbed up due advertisement that was sold in the papers. In effect, these findings were later clarified through interviews where it had been established that the interaction between social media news on Daily Nation’s revenue was a complex one. Counterintuitive to assumptions, this data indicates an unexpected increase in revenue. The accumulated financial data that the researcher was privileged to access indicates that daily Nation’s Revenue from 2015 to 2019 was k4,703,509.85 and k7,311,623.13 respectively. That drawback is highlighted in the main paper as a big limitation. In consideration of the time and effort that would have been required to realign the research project from scratch, the researcher winded up heavily depending on the qualitative data that was collected through interviews. However, the researcher was denied access to the financial records that would have comprised the most crucial data for this research. The quantitative data was collected from the company’s financial records for the period running from 2015-2019. In order to achieve the aforementioned objective this study employed a mixed-method research approach, combining both quantitative and qualitative methods within a case study research design. Building on that supposition, the aim of this research was to investigate how the popularization of social media has impacted the revenue of a privately-owned Newspaper company called Daily Nation Zambia. Due to features such as rapidity, interactivity, wide coverage and extreme affordability, social media has disrupted various aspects of Newspaper companies including the value of their news and consequently their streams of income. One industry sector that has suffered the biggest blow due to the emergence and popularization of social media is the Newspaper business. The spread of social media has interrupted a lot of industries across the globe. THE EFFECTS OF SOCIAL MEDIA ON NEWSPAPER REVENUE: A CASE STUDY OF DAILY NATION NEWSPAPER ![]() Please use this identifier to cite or link to this item:
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